How It Works
A thoughtful approach to getting dressed. Lofray's Rotation was designed to feel effortless. Our membership allows you to enjoy a beautifully curated wardrobe - without the commitment of ownership.
1. Share Your Plans
Tell us what you're dressing for and how you want to feel. Each week begins with a simple styling request.
2. We Curate Your Looks
Your outfits are thoughtfully selected for you-styled in advance, aligned with your preferences, and ready for wherever you're going.
3. Review & Confirm
4. Wear & Rotate
You'll receive your curated looks before the weekend. Once confirmed, everything is prepared for you.
Enjoy your looks, step into your plans with confidence, and return them when you're ready for something new.
The Lofray Membership
Membership is intentionally limited to preserve the integrity of our collection and ensure a more personal experience.
Members receive:
• Two styled looks each weekend
• Thoughtfully composed, ready to wear
• Designed for events, evenings, and travel
• Early access to new looks
$130 per month
Limited, By Design
Lofray’s Rotation offers a more thoughtful approach to getting dressed.
Rather than sorting through endless options or piecing outfits together on your own, each look is intentionally styled for you — designed for weekends, occasions, and the moments you want to feel your best in.
Traditional rental platforms offer volume and choice. Lofray’s Rotation offers clarity and intention — fully styled looks, ready the moment you are.
Our membership is kept intentionally small to maintain quality, availability, and a more personal experience.
We’ve already styled it. You simply wear it.